If you have a website for your business and use the internet and social media to market your business, one thing you want to be able to do is keep an eye on your brand’s reputation online. This will help you see just how popular your brand is online, see what people are saying about it, and even see how much people are sharing your brand. This is important to know for your marketing efforts, so you can try to fix your reputation if you need to in order to make your brand appear better and more popular in the eyes of your online audience. To do that, you will want to take advantage of one or more of the more popular tools that are available for monitoring your brand’s online reputation. Here are five tools to consider using, and which are also available for free!
Many of you may have already used this before, but did you know you can use it to monitor your own brand? Simply go to Google Alerts, enter your brand in the search query, and select which type of content you’re looking for, and the frequency and quantity of alerts. Then Google Alerts will alert you of new mentions.
Social Mention can help you track daily mentions of your brand all over the web, and can also help you understand the sentiment behind the mention and its origin. For example, you can see if your brand sparked a conversation on social media, what the author/mention ratio is, what your influence score is, and even what sentiment is coming from people regarding your brand.
This is an interesting tool that will let you automate simple online tasks. You can use it to set up rules (also called “recipes”) for just about anything, from getting the latest weather report via text message to automatically sending an Instagram photo to Twitter. Put it to work monitoring your online reputation by setting up a recipe to monitor RSS feeds of important industry websites and have it send you daily email alerts with the results – IF such-and-such website mentions your company, THEN receive an email alert.
Use this handy tool to search blogs, Twitter, and/or Facebook for mentions of your brand. Just enter search terms in the search bar and select if you want to search blogs, Twitter, Facebook, or all. It also provides a great selection of filter options.
HootSuite offers free and paid plans. HootSuite is primarily a tool for managing social profiles, but it can also be used as a social monitoring tool. The HootSuite platform supports multiple social media channels. You can use this tool to set up tabs for each of your social media accounts, then add streams to them. You can use the streams to monitor for certain keywords. Then you can monitor mentions of your brand in real time and reply/favorite/retweet as needed.
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