Uncategorized – Page 7 – Aggressive Growth Marketing

September 28, 2015August 3, 2017

How to Optimise Any Social Profile for Maximum SEO Value

Social media networks have made a significant impact on how many businesses are engaging customers and building up appealing brands. Simply throwing in some high traffic keywords into your profile can actually hinder your ranking instead of helping. Being able to effectively set your social profile up to actual generate leads and rank in search engines you will need to know some simple key tips and tricks.

1.) Customise Your URL:

Search engines use the URL of a site to assume what the content of the site relates to. Customising your URL to include your full name and an abbreviation of where you are located can boost your search results. When including your name into the URL, use the name that many refer to you by or how you introduce yourself to others.

2.) The Title:

The title of your profile page should either be your name or keyword of what you are trying to get highly ranked in.

3.) Profile Picture:

Before uploading your profile picture to your social network rename it. The file name should be either your name or the keyword you are trying to gain a ranking from. Also, be sure the image size is appropriate they do not have to be the highest definition since these cause results in longer load times and can decrease your ranking.

4.) Location:

Including a location is crucial in local search results. You can generate a number of leads by simply including your location in your profile because it adds another specific keyword to your name.

5.) Link Backs:

Link backs are used to link a source from your social network profile back to another source such as a website or blog and vice versa. You can easily add link backs into a number of place in your profile suck as the bio, the content you post and as a call to action button on your images.

6.) Your Bio:

Write your bio in third person you will rank higher by using your actual name in your bio then using “I”. Include other keywords that you would also like to gain a higher ranking in but do not over do it. Putting in too many insignificant keywords and phrase can actually drop your ranking.

Optimising your social media profile can improve your ranking but you also need to make sure you provide exceptional content to continue to drive traffic to your site. Using the tips above can only get your so far you will need to make sure you are making updates and staying current with social media trends to continue to improve your ranking.

Stand out from the crowd and aggressively grow your business with Aggressive Growth Marketing. The Growth Marketing Agency that provides Growth Hacking Marketing, Social Media, Guest Blogging, Email Marketing and growth focused Digital Marketing Agency services. Call to discuss your needs today.

August 12, 2015August 3, 2017

How Social Media Has Revolutionised The Travel Industry

Social media has simply become a part of our everyday lives and it has changed the way we do pretty much everything. Social media lets people connect across the world and share their thoughts and experiences with each other in the blink of an eye with the click of a button.

When someone goes on vacation they post and publish tonnes of statuses and updates about their vacation, where they want to go, where they went, and what they did, as ell of course all of the foods they ate! Social media is a great way for people to figure out where they want to go for a vacation and it’s a great way for travel companies to secure more customers.

Social media really has revolutionized the travel industry altogether. This can be seen by the massive drop on Google of searches relating to finding a hotel in a certain city. There has been a 70 percent decrease in these kinds of searches in the past years and it’s due mostly to the use of social media.

This is in part because the travel industry relies very heavily on word of mouth and people sharing their experiences with each other, it’s how other people get enticed to go on the same vacation and use the same travel planners. This is especially important when considering the fact that over 90 percent of people asked say that they trust word of mouth references over any other reference out there!

So many people trust others on social media that whopping 50 percent of people who had made travel plans prior to consulting social media changed their travel plans after doing so, as well 50 percent of people rely on things like Facebook to get inspiration for their next vacation.

There’s no better way to share your experiences with the whole world that by using something like Facebook. Thus, the more people use social media the better it is for the travel industry because it’s like a free way of marketing that propels itself!

Sharing one’s experiences of great vacations over social media has become a very regular occurrence and greatly influences the way travel agencies function, an astounding 35 percent of people across the world will blog about their travel experiences and this carries significant weight when it comes to influencing the decisions of others.

Not only is social media great for people looking to plan their vacations but it’s really great for travel companies too! Using social media they can judge when and where people travel; they can see travel trends in the past and predict the future too. For example, if a travel company sees that social media is blowing up abut trips to Mexico then many travel companies may utilize this information and offer special deals to Mexico in order to entice customers.

Social media has truly revolutionized the way that the world as a whole functions and traveling is certainly not excluded from this! If you’re a travel company don’t ever forget that social media is one of the best ways out there to attract more customers.

August 12, 2015August 3, 2017

How Social Media Is Changing The Technology Industry

Our world today looks so much different than the world of 100, 50 or even 20 years ago. Much of what we as a people do, is now being done over the internet, and a large part of that involves social media and other social networking platforms. People post their likes, interests, emotions, life events, and every other possible thing on a platform such as Facebook or Twitter.

Not only has social media changed the everyday lives of ordinary people such as myself but it has revolutionized practically everything known to mankind; whole revolutions like the Arab Spring were organized and carried out through social media platforms. One thing that has definitely not been left unaffected by social media is the technology industry.

Social media has definitely had a very large and noticeable impact on the technology industry, this isn’t to say these effects aren’t good!

Feedback

One way that this social media revolution has changed the technology industry is by making it far easier for technology companies to get feedback on their products and measure their success as well. Technology companies use several different methods that utilize social media to measure the success of their products and their marketing campaigns.

Technology companies do many things including actually surfing all over these social media sites and actually employing people and computer programs to search for keywords that have to do with their business or product. When the keywords come up the context in which they are in is analyzed, whether it’s good or bad, and by doing this, companies can figure out just what people are saying about their products.

If you own a technology company just like me, then it would be very wise of you to keep your ear to the proverbial ground and always listen to what the consumers are saying about you and your products.

Surveys

They also do this by pumping Facebook, Twitter, and other social media sites full of surveys which actually as the consumer 1 or several questions concerning the product in question.

Tech Companies Making Profiles

Not only that but technology companies have actually begun making their own profile pages on these media sites which enable them to gauge how many people support or like them through features such as the “like” or “share” feature. A technology company can judge how popular a product is by how many “likes” something got on Facebook.

Predict The Future

Moreover, a technology company can also make decisions about the future of their direction and the products that they will create using social media. Using many of the same keyword searching programs that they use to judge the success of products they can anticipate the wants and needs of consumers based off of the general chatter on these social media sites.

People are always voicing their opinions, as well as both constantly praising and criticizing everything from smartphones and tablets to computers and their operating systems. Technology companies are more than happy to listen to these voices so that they can change their future products and increase their revenue as much as possible.

Know The Competition

Finally, another thing that you can do as a technology company in terms of utilizing social media is to keep a close eye on your competitors and just what they are doing. There is no better way of beating the competition than by knowing what they are doing before they even decide to do it!

Start using social media to increase the clout, power, and ultimately the revenues of your technology company today!

Facebook is one of the most impressive social media websites in the world, not only through its great set of features, but also thanks to its numerous amount of users. The main idea is that alongside these, there are many features that you can use at all times, many of which aren’t that popular because only a few businesses actually use them as a whole.

Facebook lists

A list provides you with a great benefit for your business because you can include prospects, return clients and so on. This makes it easier to manage these persons and the results are amazing right from the start because you know what messages to send to which group of persons in order to make the most out of the whole experience.

Facebook insights

These insights allow your business to monitor your competition, as this is the best way to find out what ranks for your competition. This will bring you a great insight into the marketing endeavors of your competition, so you can react in a much better fashion.

Tagging

Tagging personal profiles makes it easier for any business to encourage interaction but tagging too much might seem like spamming, so study the market beforehand, otherwise the results will not be as good as you want them to be.

Pinning

Pinning posts on Facebook will increase the overall visibility which means that just by pinning that post you can obtain more traffic. You do need to ensure that the post you are pinning is valuable for the user base, as this is a crucial thing.

Post attribution

These settings allow you to choose exactly how you post, because there are many situations when you have more than one account when posting is indeed very hard to perform. With these settings you remove all the hassle and choose exactly when and how to post.

Ad relevance score

Ad relevance is an ad analytic tool that allows you to be certain your ads are delivered to the desired audience with great effect. Not only this allows you to battle the ads which are under-performing, but it also manages to provide a better ROI in the ad sector, which is a major plus.

Finding targeted conversations

With the search bar you can also find some of the old news feed posts which allow you to re-engage your audiences with some useful older posts. This is a feature that can be found on both desktop and mobile, and you just have to use a few keywords.

In conclusion, Facebook does have a lot of hidden features and functionality, which can bring in gold for your marketing endeavors. Use the aforementioned tool as they will allow you to make the most out of your social media strategies. This is not an expensive thing to do, but you will reach a lot more audiences and the results will definitely impress everyone!

April 24, 2015August 3, 2017

Scheduling social media posts for tomorrow, next month and next year

If you are a business owner or an online marketer looking to build a strong social media marketing strategy, you must have heard of social media management tools.
With so much content being shared every microsecond, you need to make sure your posts stand out and get traction.
Effective social media demands organization and that is where social media scheduling tools come in.
In this post, we talk about why you should consider scheduling posts, the best tools to do the same and the do’s and don’t s of this part of social media marketing

Why should I bother to schedule social media content?

To many, social media just looks like a posting a couple of Facebook updates everyday and nothing more than that. That is just the tip of the iceberg and social media engagement, conversations and analytics is what lies beneath that iceberg.

To get results(signups, sales, traffic etc) from your social media efforts, a couple of facebook updates won’t take you much far.
So how do you consistently produce quality content, interact with meaningful conversations online, analyze your content’s performance and optimize the same…everything to be done each day!
Well, you can’t! Nobody has the time to do it.
So how do to solve this challenge effectively?
A robust content calendar and effective social media scheduling

Content calendar : Here you will simply organize the type and number of posts that will go live in the next week, next month, a quarter etc. The size of the calendar depends on the business needs

Tip : Generally a calendar of 2-4 weeks works best as after that most companies need to tweak their strategy a bit after reading results from analysis

Which social media scheduling tools should you be using?

When it comes to tools, there are numerous which will you help you manage your posts, do analytics and track conversions. Here we will discuss the two best tools available in the market.

Hootsuite

Most companies use Hootsuite to schedule their content and perform analytics. It is an easy to use and versatile tool which gives end to end solutions for social media marketing.

You can easily add multiple profiles and accounts to your Hootsuite account and start scheduling.

Once you have connected an account, Hootsuite gives you an option to divide your work into tabs called streams

Image source: SocialMediaToday.com

To add a post, you need to select the concerned account and add your post

Image source: SocialMediaToday.com

As you can see, scheduling content is super easy with Hootsuite.

Here is a crux of the pricing plans for hootsuite:

3 Social media profiles can be added for free
The first paid plan starts at 8.99$ per month which gives you the option of adding upto 100 profiles
The third option gives you an option of adding unlimited accounts.

For detailed plans, have a look at the following

Image source : Hootsuite.com

Buffer App:

Buffer App is another great scheduling tool and adds posts in a queue format.

You can setup your own scheduling pattern on Buffer by selecting the time and zone:

Image Source: RazorSocial.com

In a similar way like Hootsuite, buffer lets you connect your social media profiles to your buffer account and add posts to your scheduled queue.

Image Source: RazorSocial.com

A free account lets you add 3 social media profiles .

An awesome plan which is indeed called the “Awesome plan” is for 10 USD and lets you connect 10 social media profiles.

You can check out the other plans as below:

Summing it up

The first rule to effective social media management is creating an optimized content calendar and using tools like Buffer and Hootsuite to schedule them.

At Aggressive Growth Marketing, we generally create content calendars weekly and use these social media channels to understand the performance of our scheduled content. You could do the same as well as this will help you pivot your strategy and content calendar effectively.

Are you already using social media tools? We would love to know your favourite ones

Category: Uncategorized