Our world today looks so much different than the world of 100, 50 or even 20 years ago. Much of what we as a people do, is now being done over the internet, and a large part of that involves social media and other social networking platforms. People post their likes, interests, emotions, life events, and every other possible thing on a platform such as Facebook or Twitter.
Not only has social media changed the everyday lives of ordinary people such as myself but it has revolutionized practically everything known to mankind; whole revolutions like the Arab Spring were organized and carried out through social media platforms. One thing that has definitely not been left unaffected by social media is the technology industry.
Social media has definitely had a very large and noticeable impact on the technology industry, this isn’t to say these effects aren’t good!
Feedback
One way that this social media revolution has changed the technology industry is by making it far easier for technology companies to get feedback on their products and measure their success as well. Technology companies use several different methods that utilize social media to measure the success of their products and their marketing campaigns.
Technology companies do many things including actually surfing all over these social media sites and actually employing people and computer programs to search for keywords that have to do with their business or product. When the keywords come up the context in which they are in is analyzed, whether it’s good or bad, and by doing this, companies can figure out just what people are saying about their products.
If you own a technology company just like me, then it would be very wise of you to keep your ear to the proverbial ground and always listen to what the consumers are saying about you and your products.
Surveys
They also do this by pumping Facebook, Twitter, and other social media sites full of surveys which actually as the consumer 1 or several questions concerning the product in question.
Tech Companies Making Profiles
Not only that but technology companies have actually begun making their own profile pages on these media sites which enable them to gauge how many people support or like them through features such as the “like” or “share” feature. A technology company can judge how popular a product is by how many “likes” something got on Facebook.
Predict The Future
Moreover, a technology company can also make decisions about the future of their direction and the products that they will create using social media. Using many of the same keyword searching programs that they use to judge the success of products they can anticipate the wants and needs of consumers based off of the general chatter on these social media sites.
People are always voicing their opinions, as well as both constantly praising and criticizing everything from smartphones and tablets to computers and their operating systems. Technology companies are more than happy to listen to these voices so that they can change their future products and increase their revenue as much as possible.
Know The Competition
Finally, another thing that you can do as a technology company in terms of utilizing social media is to keep a close eye on your competitors and just what they are doing. There is no better way of beating the competition than by knowing what they are doing before they even decide to do it!
Start using social media to increase the clout, power, and ultimately the revenues of your technology company today!
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