Having your website and other online content optimized for SEO (search engine optimization) is very important for online marketing, but it can also be a very daunting task to do it correctly and to analyze the data to keep it performing at its best, especially if you’re trying to do it yourself. Thankfully there are a number of tools available to help with the task of creating your SEO and maintaining it. Here is a look at the top tools that are available, for a slight fee, but are well worth the price.
1. SEOmoz Pro
SEOmoz is a well-known name when it comes to SEO. It has a popular free tool for backlinks called Open Site Explorer, but it is one of many tools that it offers, and if you get a Pro account, you get full access to Open Site Explorer and the other tools. A Pro account gives you access to a whole suite of tools to let you track rankings, analyze your social media followers, check and compare backlinks across sites, test a site for search errors, do keyword analysis, and much more. It also released a new tool recently called Fresh Web explorer, which searches feeds across the web for brand mentions, allowing you to track your brand’s popularity.
2. Authority Labs
With so much going on online nowadays, it’s not feasible to rely on weekly ranking tracking anymore. With Authority Labs, you can track your rankings on a daily basis. Their “Now Provided” report tool is great for knowing which keywords sent you traffic to each of your pages.
3. SEMrush
SEMrush is a handy tool for competitor and keyword research. It focuses on all aspects of search engine marketing, including SEO and paid search advertising, and gathers data from both Google and Bing, allowing you to see where competitors rank with millions of keywords to determine how successful a keyword will be. You can also see traffic data for organic, PPC, and display ads. There is also some rank tracking and site audit capabilities.
4. SEO PowerSuite
SEO PowerSuite is a great all-in-one SEO tool. It provides rank tracking, site auditing, and link building capabilities. There are four tools you can purchase as a bundle or purchase separately. These are Rank Tracker, WebSite Auditor, LinkAssistant, and SEO Spyglass. Rank Tracker checks your website ranking for all your keywords and helps you discover new keywords to use. WebSite Auditor checks your website for errors such as broken links, duplicate content, and missing HTML elements, and will suggest steps to optimize for keywords for specific search engines and show you how your site ranks in comparison to your competitors. LinkAssistant helps with link-building by finding link partners and their contact information and also lets you create and upload your own link directory, manage email correspondence with link prospects, and monitor your links. SEO Spyglass lets you see your competitors’ link-building strategy, including their backlinks, their Google PageRank, their Alexa Traffic Rank, and anchor and title keyword density.
5. BuzzStream
BuzzStream is a great tool to help you build links, manage social media, and for CRM. It lets you do a variety of things, such as bookmark sites, search pages for contact information, collect metrics, track Twitter conversations, sort contacts into email lists, monitor links, and much more. This makes it much easier to run link and outreach campaigns.
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