Anyone who does any sort of marketing online, whether it be for a big business or a small, personal business, knows the importance of SEO (search engine optimization) for getting found online. But have you tried to do it all yourself? If so, you have probably noticed how difficult it can be to do it right and have probably wished you had some tool to help you do it more easily and correctly. Well, your wish has been answered, for there are hundreds of tools out there, both free and paid, that can help you navigate the world of SEO. To save you the trouble of searching for and looking through all the various tools available here is a look at the top 5 free SEO tools for those of you who may be a bit budget-conscious. But then again, who doesn’t love a freebie?
1.
One of the main things for optimal SEO performance is the use of keywords in your online content. It can be a bit tricky sometimes to come up with the right keywords to use for the best performance, and it usually requires strategic keyword researching as the first step of an SEO campaign. One good tool to use for keyword research is Google AdWords Keyword Planner. It can be used to search for both keywords and ad group ideas, can determine how well specific keywords may perform, and can create new keyword lists by combining multiple keyword lists. It can also help you choose between competitive bids and budgets.
2.
This was formerly known as Google Webmaster Tools, so if you are/familiar with that one, you may know something about it already. If not, then you will be happy to know that this tool is a really good one to use for website maintenance. Among other things, it can help you determine website errors that can adversely affect your search result rankings, as well as track all the keywords your website has ranked from, the number and quality of your backlinks, and the number of indexed and broken pages you have.
3.
Yet another free Google tool, Google Analytics is a great freebie. You can use it to track just about every bit of traffic your website gets, see the demographics of your audience, measure the amount of engagement you get from your audience, determine which of your topics are the most-liked topics, and identify where your audience is coming from. Google Analytics will also help you see which keywords people use to land at your site.
4. SEO Spyglass
Backlinks are another important part of SEO optimization. One great tool to use for backlinks is SEO Spyglass. This tool lets you monitor a website’s backlink profile and also find the sources for a competitor’s backlinks. This tool produces a lot of data, but you can control the amount of data it collects, where it collects it from, and when. You can also run an analysis at irregular intervals, instead of only at regular intervals like other similar tools provide. Additional features are offered at a one-time fee.
5. Varvy SEO Tool
Varvy SEO Tool is a great tool to use to get a glimpse of how your website and content are performing. You can see all sorts of things, from the number of domains linking to yours, to recent mentions on social media. It provides insight into many important areas, including but not limited too: image optimization, website technological issues, content optimization, website speed, and links.
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