The idea behind marketing is to generate leads that will (hopefully) lead to sales. This is particularly so when it comes to online marketing. The process of generating leads can be a bit of a difficult task, what with there being both outbound and inbound ways to do it. It can be especially tricky if you’re trying to do it all on your own, and you probably would like something to help you along with it, right? How about a nice lead generation tool or two to give you a hand? That’d be good, wouldn’t it? Yes, it would. So here is a list of 5 of the top lead generation tools out there to help you – all available for the low, low price of free!
1. Hoover’s
Available with a free trial, Hoover’s grants you access to a large database of targeted, segmented sales leads, where you can download company and contact data to put in your customer information management systems.
2. Found.ly
This is a Google Chrome extension available on a 14-day free trial. According to them, “We use search engines to build lists of targeted B2B leads including prospects’ email, phone, and social records. Found.ly will accurately search on Google, Bing, Yahoo, Twitter (to name a few!) and find new leads in bulk according to what you specify.”
3. Rapportive
Offered by , this is a free add-on for Chrome and Firefox, and works with Gmail. As it says on their page, it lets you “Get LinkedIn profiles right inside Gmail. Rapportive shows you everything about your contacts right inside your inbox.” You can see who they are, where they are, what they do, and if you have shared connections on LinkedIn. It allows you to connect with people on LinkedIn via Gmail or to see the information of your LinkedIn connections through Gmail. You have the chance to grow a rapport with contacts by mentioning shared interests or connections, and a chance to grow your network by connecting with them without leaving Gmail.
4. Turnstile
This is an email capture tool from Wistia that integrates directly with videos. It lets you add an email collector to every video you host on the platform, and you can decide when the collector should appear, customise the gate text, and select options related to your email provider. It works with a variety of marketing automation and email marketing platforms.
5. SlideShare
This is a slide-based hosting service that lets you share presentations to a wide audience. It lets you embed presentations into blog posts and other content. How can that generate leads? Use this platform to tell stories with compelling slideshows. This will attract the attention of viewers, and if they are interested in you, they can get in contact with you for more information. Premium users can also embed a lead generation form at the end of presentations, letting users enter their information to download the presentation and learn more about your company. The information will also be added to your marketing automation platform. SlideShare also offers trigger alerts based on keywords that indicate a user is interested in buying.
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