With the onset of Halloween, the next couple of months will be busy leading up to the holiday season and Christmas. Many businesses start preparing for this long before the end of October, though. Even by the end of September, many businesses have begun preparing for this season, with products and decorations for Halloween and Thanksgiving beginning to make appearances – and even some Christmas items, as well, to the chagrin of many people who have noted how earlier and earlier Christmas items have been appearing in stores lately. But as big a holiday as Christmas is for businesses, Halloween is also a big one that they can take advantage of. Let’s take a look at a few marketing tips that business can use at Halloween.
1. Contests
Holding a Halloween-themed contest is a great way to involve your customers/audience. There are many types of contests that could be done. Costume contests are a popular one, and can be done live or online via photos, and people can also dress up their kids and pets to get into the spirit. You could also do contests like pumpkin carving, house decorating, Halloween-themed dishes, best scary stories, best scary video, etc. The holiday lends itself to all kinds of ideas for contests. Have fun with it. But make sure it matches your brand and audience interests. Include your logo on items to gain more exposure. Having the winner based on number of likes and holding voting via social media will help word about you as the participants ask their friends and family to vote for them. And make sure to use both trendings hashtags and one specifically made for this contest for a wider audience reach.
2. Trick-or-Treating
What would Halloween be without trick-or-treating? Encourage families to come by your business for trick-or-treating. Maybe even get neighboring businesses to take part in it as well. Collaboration is key. Many parents like businesses that are kid-friendly, and by letting them bring their child by to get some candy, they may just buy something while they’re there. And if you advertise it right, you may even pick up new customers who may not have been aware of you before.
3. Coupons
Who doesn’t love a good deal? People love coupons. And if you’re a company that gets into the Halloween spirit, they’ll love you too. So offering coupons and online discounts with a Halloween theme is a great way to get business. You could even offer a discount for people who come by wearing a costume.
4. Projects
If your business doesn’t sell costumes or something to that nature, you can still take advantage of Halloween. There could be other ways to make Halloween work for you. Just be inventive. For example, a hardware store could offer to demonstrate do-it-yourself decoration projects. This could also work for small craft shops. Or a clothing store could show how to make your own costumes with clothing you already have or (or a resale store could use previously owned clothing).
Halloween is a big, fun holiday full of history, myths, and traditions that lends itself to all sorts of possibilities for marketing. Take advantage of them. And have fun!
Stand out from the crowd and aggressively grow your business with Aggressive Growth Marketing. The Growth Marketing Agency that provides Growth Hacking Marketing, Social Media, Guest Blogging, Email Marketing and growth focused Digital Marketing Agency services. Call to discuss your needs today.
We are called Aggressive Growth Marketing for a reason. Our team offers services, including securing guest blogging services, that are designed to stimulate clear, measurable results within days.