Why Infographics Should Be Part Of Your SEO Strategy

SEO is an important part of doing business online. Having a site that is optimized for search engines is a vitally important act to get people to find you online. There are many key elements to having good SEO, such as keywords, links, quality content, video, and images. All of these will help your site be noticed when search engines do their site rankings so that your site will show up higher on search results. One piece of content that should be part of your SEO strategy is the infographic. Why? There are many reasons you should be using infographics to boost your SEO.

1. Attractive

Humans are highly visual creatures who get 90% of their information from things they see. People love infographics because they’re a great way to share information in a visually pleasing and easy to understand manner. This quality can make them a somewhat addictive form of content.

2. Viral

Because they’re so attractive, infographics tend to be shared online a lot and so they have a good chance of going viral on social media. Pinterest is the optimum social platform for infographics.

3. Traffic

If you include a link with a compelling and attractive infographic, you can also pick up traffic from it on your site and blog as people “click” and “share” it.

4. Search Engine Benefit

Because the viral nature of infographics helps people to link to your site, it will lead Google’s page rank algorithm to index your site higher and search engines will place greater importance on your site.

5. Lasting Attraction

Some blog posts and pieces of content will slowly fade in importance and grow obsolete after a while, and comments and social shares will decline, but infographics will gain momentum at first and though comments and social shares may slow, it will still be able to attract attention.

6. Brand Awareness

Because of the potential for being shared and going viral, infographics that incorporate your brand name and/or logo can help raise your brand awareness. Interested people can search for your brand after seeing the shared infographic, or click an embedded link to reach your site.

7. Grow Followers

Infographics can help grow your social media and blog following by introducing someone to your brand who might not have found out about you otherwise. If someone like that comes across your brand’s infographic and likes it, they may be inclined to follow your blog or follow you on social media.

8. Recycled

Information researched for and shared in an infographic can be recycled into a white paper, press release, or article that can be shared at a later date for future content and inbound marketing endeavors.

9. Measurable Results

When you’re trying to keep track of analytics and measure results, infographics offer quick measurable results. You can easily see things such as social shares, backlinks, citations, and traffic. These results can be used when formulating an ROI report.

10. Worldwide Coverage

The internet has made it easy for posts and content shared online to have a global reach. This means your infographics can reach far more people than your local print media ever could.

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