With the growth of the internet and social media, online and digital marketing have become more and more popular as well as more and more important for businesses. But with the growth of the internet comes also advancements in technology that take advantage of it. This means there is a steady increase in advancements in mobile devices – tablets and mobile phones – that have access to the internet and allow their users to shop online and communicate online by email, social media, and various apps. Businesses that are smart enough to have begun taking advantage of the popularity of social media and the internet for marketing would also be wise to take advantage of the growing popularity in the use of mobile devices and use them for marketing as well.
Why? What benefits are there to mobile marketing📲? Here’s a look at a few benefits:
💥Popularity and instant contact
Mobile devices are very popular right now. Almost everyone seems to have one. They love them for the ease of instant contact, and the ease of internet browsing and shopping on the go, which can mean instant sales for businesses. And they also have them with them pretty much all the time, and usually turned on, so they can always instantly receive a message as soon as it’s sent. Or if it’s in standby mode, the message will be received as soon as it’s turned on.
👉Targeted audience
Mobile ads can be targeted to local consumers through their smart phones and tablets. These ads typically have a higher response rate than those spread over a wider audience, so they tend to be more cost-effective.
🌟Easy tracking
There are a variety of ways to track mobile marketing messages and calculate responses and click-through rates. This makes it easier for businesses to get solid data on their ROI from mobile marketing, and therefore, easier for them to adapt quickly to changes in consumer wants and desires and stay ahead of the competition.
💎Go viral
Growing smart phone connections to social media outlets make it easier for mobile advertising campaigns to go viral and reach more potential customers than might have been expected.
👍SEO boost
Search engines like Google and Bing have begun boosting search rankings for websites with social media links and mentions, and many of the results that turn up have links, citations, tweets, and posts that come from mobile devices. Mobile web design can also allow businesses to get into local mobile search directories, which means those businesses will rank higher up on mobile search results.
💰Cost-efficient content
Developing content for mobile devices – text, photos, or video – is generally easier and cheaper than it is for desktops or laptops.
⚡️Personalization
The mobile platform is designed to interact directly with the user, so this allows for personalized interaction with the targeted audience to a large extent. Marketers can take advantage of this benefit to even have some direct dialogue with the user and get instant feedback by SMS.
🔥Enhance customer experience
Mobile customers tend to make quick decisions, so first impressions are everything when it comes to mobile marketing. Potential customers can become quickly frustrated with hard-to-navigate sites that haven’t taken mobile web design into account, and will quickly look elsewhere for a better site that is mobile optimized. A site optimized for mobiles will make a positive impression on potential customers who are on the verge of making a decision about spending money.
We are called Aggressive Growth Marketing for a reason. Our team offers services, including securing guest blogging services, that are designed to stimulate clear, measurable results within days.
Stand out from the crowd and aggressively grow your business with Aggressive Growth Marketing. The Growth Marketing Agency that provides Growth Hacking Marketing, Social Media, Guest Blogging, Email Marketing and growth focused Digital Marketing Agency services. Call to discuss your needs today.