Location-Based Networking Services: What They Are & Why They’ll Be Important In 2018

Most business people know how important networking is to helping gain brand exposure. And thanks to social media and various social networking sites and apps, there are many ways for businesses and customers to network with each other. Many of these social networking sites and apps are location-based, which means they have data collecting programs in them that can track where your location is, provide you with relevant information based on your location, and also share your location with others.

Some may see this data collection an invasion of privacy in some ways, but many people like how useful it is to them. For example, location-based services can provide recommendations for social events in a city and turn-by-turn navigation to an address. For businesses, this is also a good thing, as the feature provides users with the ability to find a nearby business or service, get alerts for special deals at nearby businesses, and can allow for mobile advertising. It can also provide for real-time question & answer sessions  about nearby businesses.

With there being many different review sites, like Yelp and Google Reviews, and mobile check-in features on sites like Foursquare and Facebook that also let users rate and review businesses, that incorporate location-based service, this networking service can be very important for businesses, especially with more and more people using the mobile devices for social networking and sharing what they’re doing and where they are. And as the practice of using them continues to grow in 2018, it’ll become more important for businesses to be aware of.

But that growing trend of using location-based networking services is also important for businesses because they can also make use of it for their own purposes. For example, they can use it like GPS to track the movement of customers inside their stores. It can be used, as well, to gather data on neighbourhoods to help with targeted advertising. Businesses can take advantage of mobile wallets to offer customers special discounts that can only be accessed via their mobile wallet and only used in stores. It can be used to advertise events and promotions to consumers in the local are. Businesses can also consider doing things like offering a free item to customers who check-in on a site like Foursquare or Facebook to boost customer morale and get more positive word-of-mouth. Google Maps also does check-ins as a way to let people rate and review businesses, and it’s a great way to get people to check-in who might not use social media much. Social couponing sites like Groupon are also a great thing to take advantage of.

So, location-based networking services are very important for businesses in many ways, from providing them marketing opportunities to the ease of users to rate and review businesses, and with the use of them growing, they will remain very important into 2018.

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