How To Utilize Content Marketing More Efficiently

Content marketing is one of the most popular marketing practices to date. It is seen as one of the most effective means for businesses marketing online to customers and potential customers. It provides people who are searching the internet with relevant and pertinent information. Among other things, providing that content gives searchers a positive opinion of your company, especially when it is high-quality content. Providing it in not only text format but also in pictures and video can increase your appeal and also help your SEO so you rank better on search results, especially if you answer popularly searched questions. But as effective as it is, content marketing can be a bit of a hassle. How can you utilize it more efficiently and get the most out of it? Here are a few tips to help you.

1. Organize

Organize your content marketing function by assigning someone to be the editor for your content marketing. They will be responsible for making sure your content meets the needs of your target audience. Think like a media entity. Plan your content marketing needs ahead of time. Have a calendar to use to schedule your content marketing and also to plan and outline your marketing strategies and content. Also be sure to have your business objectives decided on for your content marketing. What the goals are for each piece of content? How will you measure success? What will you do to evaluate and improve your strategies?

2. Variety

People aren’t all alike. Not everyone will take in information in the same way, so use a variety of content formats to optimize your engagement with your target audience. In addition to text, use things such as photos, videos, audio, presentations, and interviews to share your information and gain their attention. Provide special content that your audience won’t find anywhere else, and give them a behind-the-scenes look at your company.

3. Quality Control

Provide content support that will provide quality control for your content. Have a copy editor on hand to make sure grammar and word usage are correct. Have a graphic designer on hand to enhance posts that could benefit from a unique design. And don’t forget technical support to make sure posts are formatted correctly, that links are working, etc. In this day, one content marketer usually has those skills but if not, it’s important people with those skills are on your team.

4. Reuse and Repurpose

Don’t just publish and forget. Take older pieces of content or larger pieces of content and break it down into smaller pieces. Content curation is a great way to reuse older content by offering related content resources your audience my find interesting or helpful and which also underscores your expertise in the field. Instead of just providing links, you can add commentary to existing comment that can help your audience better understand issues. Evergreen content is content that is always relevant. Repurpose your evergreen content creatively so it’s not a constant repetition. 

5. Tools

Be sure to take advantage of some of the many content marketing tools available. They will make many elements of content marketing much easier for you. Workfront, Trello, and Asana are some good tools for project management. For marketing automation, try tools like Hubspot, InfusionSoft, and ActOn. Some good tools for blogging and content management systems, try WordPress, , and Percussion. , KeywordTool.io, and Writer Access are good for content creation and optimisation. For social media management, try tools like Meltwater Buzz, Hootsuite, CoSchedule, and Buffer.  ExactTarget, Constant Contact, MailChimp, and Campaign Monitor can help with email marketing. SEM Rush, Moz, and Raven Tools are helpful for SEO analytics. For help with content collaboration, try Divvy HQ, Gather Content, and Kapost. For help with paid promotion, try Outbrain, Disqus, and Gravity. These are just some of the many tools available that can help with content marketing. If you don’t like them, just take a look around until you do find one.

6. Analytics

Be sure to keep track of analytics. Set benchmarks and measure the progress of strategies so you will know how successful they are. Then you will be able to improve the ones that aren’t doing so well.

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