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How To Repurpose Blog Content For Content Marketing

By: Kalynn Dresser   Date: March 22, 2017

Content marketing is one of the more popular and successful marketing strategies in use in today’s world. It’s a great way to reach people with news and other information businesses want to share to catch the interest of consumers. The content used can take many forms and can appear in different places on the internet, such as websites, social media, and on blogs. When using blogs for content marketing, it can often be difficult to come up with new content to share. But many people don’t realize that you don’t always have to come up with brand new content. You can also repurpose blog content for use in your content marketing strategies. In this way, you make use of older content to create new content for use in your marketing. Just how do you repurpose blog content? There are many ways you can put your old content to use in new ways. Here are a few ideas.

1. Turn Old Posts Into Guides

If you’ve shared a lot of posts on a particular topic, you can turn them into a guide. You can then use the guide in email marketing and lead generating efforts. Older posts may also benefit from a little polishing and updating.

2. Webinars on Youtube

Say you hosted a webinar online and it had a lot of attendees and went really well. But may you had some people who missed out on it or you may have gotten many new visitors in the interim who didn’t know about the webinar. Well, you can put your webinars on Youtube for those who missed out on it and for many new people to find and enjoy, and earn many new website visitors from it. Make sure to turn on AdSense for your YouTube account.

3. Interviews Into an eBook

Interviews are a very popular form of online content. Perhaps you’ve interviewed many experts over time on your blog. You can collect them together and form an “expert advice” ebook from them.

4. Pinterest

If you have blog posts that contain a lot of images, consider putting the images on Pinterest if you’re not doing that yet. The pins can earn your blog referral traffic from Pinterest.

5. Infographic

Do you have images that you’ve put together into a slideshow, SlideShare, or Powerpoint presentation? Turn them into an infographic to post on your blog. Infographics are a very popular form of content that many viewers find enjoyable since it lets them visually take in information quickly.

6. Videographics

A new form of content gaining popularity is the videographic, which takes your blog content or infographic and turns it into an animated video, thereby boosting your content up a level.

7. Video

There’s no denying how popular videos are on the internet right now. Taking advantage of that popularity when repurposing your blog content can give a boost to your content marketing. Videographics, as mentioned, is one way. But another way is to turn your blog post into an actual video.

8. Podcast

Podcasts are another popular content form on the internet. Many people listen to these recorded audio shows, whether it’s at work, at the gym, or even in the car. You can easily turn your blog posts into a podcast to take advantage of the podcast craze.

These are just a few of the many ways you can repurpose your blog content into fresh, new content for your content marketing strategies. To learn more and to see more ideas you can go here, here, here, and here.

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About The Author

 
Kalynn Dresser

Kalynn is a talented Social Media Marketing Manager and Content Writer who drives growth through creative and innovative strategies. She is skilled at analysing trends and customer needs to develop effective and targeted campaigns. She is both analytic and creative in creating social media feeds that develop into engaged communities. She increases inbound traffic for clients' websites through development of content, application of analytic tools, and collaboration with our digital marketing team.

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