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How To Develop A Successful Video For Your Brand

By: Kalynn Dresser   Date: May 22, 2017

We’ve all noticed the popularity of videos online. Everyone seems to watch them. That what makes them such a great online marketing tool for businesses. They provide an attractive way to get your message and information across to target audiences while engaging with them, and if the videos are interesting enough the viewers share them with their online community, increasing your brand’s visibility along with your information as the video goes “viral”.  But how do you go about developing a successful video for your brand?

1. Variety

First of all, you will want to create different types of brand videos. Sticking to one type of video (like a 30-second promo that has viral ambitions) will not get you very far. Different types of videos will help you reach different types of audiences. Some of the more popular types of videos use by brands are vlogs, event videos, interviews, soundless, presentations, and so much more.

2. Short Format

Short videos very popular. These are videos used on platforms like Snapchat and . They’re only a few seconds long but are great for branding and online sharing.

3. Conversion vs Brand-Building Engagement

You will want to make sure you understand the difference between these two types of videos. Conversion videos are designed primarily to drive sales. A brand-building, engagement video are used to build up your brand and engage with viewers. They’re great for getting people to subscribe to your YouTube channel, for example.

4. Accessibility

Make your videos accessible. They don’t do any good if people can’t find them to watch them, after all. So put them out there where they’re easy to find. Put them on social platforms like , Instagram, and . They’re also effective with product details pages, testimonials, email, landing pages, thank you pages, and as supporting documentation. Make sure you tag your videos properly and include keyword rich titles, captions, and/or descriptions.

5. Audience

Know your audience. This way you will know how far you can push boundaries, who you will be targeting, and which demographics you shouldn’t be targeting.

6. Story

People love stories. It makes them feel engaged and entertained. Tell a good story, and they will become emotionally invested as well, and have a good perception of your brand. So tell good stories that exemplify your brand’s story and its values and you and your products can do for the viewer.

7. Bold

It’s not enough to just have a video. To truly make your mark and gain brand recognition, you need to come up with a video that is bold, makes a statement, and stands out so that is memorable. Maybe try to lighten up a little and be funny instead of boring. Whatever you do, just make sure it works for your brand and your audience. Some truly awesome examples: , , and  among others.

8. Optimize

Don’t forget to optimize your videos for search. Get the most SEO value you can out of your video so people can easily find it during searches. Remember the importance of tags and descriptions, and enable embedding to get inbound links, and host it on your own domain.

These are just some of the tips to help you develop successful videos for your brand. You can learn more by visiting this page, this page, this page, this page, and this page.

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About The Author

 
Kalynn Dresser

Kalynn is a talented Social Media Marketing Manager and Content Writer who drives growth through creative and innovative strategies. She is skilled at analysing trends and customer needs to develop effective and targeted campaigns. She is both analytic and creative in creating social media feeds that develop into engaged communities. She increases inbound traffic for clients' websites through development of content, application of analytic tools, and collaboration with our digital marketing team.

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