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How Restaurants Can Use Digital Marketing To Get New Customers

By: Kelly Bolton   Date: October 26, 2016

Digital marketing or marketing using digital technology (e.g., internet, mobile phones, display advertising etc.) is a growing trend for businesses to use in order to market their products and services to people and get new customers. This is a marketing strategy that can benefit all sorts of businesses, both large and small and in just about every industry and niche. This includes restaurants.

Many fast food restaurants have already begun using digital marketing in some ways, including being on social media and creating mobile apps for their customers to use. But digital marketing can also help those restaurants that aren’t fast food or fast casual.

Just how can the many different types of restaurants use digital media to increase online exposure (higher search rankings), get customers, and increase sales? Here are a few tips:

1. Google

Have a Google account. Google is one of the top search engines, so having a Google account will help you show up in search results. Place your restaurant on . Have a . Use to post videos showcasing your menu items, share cooking tips, etc. Use to track your page stats, use to help you make your page better for SEO, use to post online ads. But above all, use  to list your business so people can find you easily. List your business on it once, and it will populate your information into all other Google services.

2. Social

Be on social media. The majority of your customers and potential customers will be there, and it will also increase your search rankings. Use , and for communicating with your audience and showing photos and video, but and are really good for showcasing photos.

3. Reviews

Keep an eye on review sites like Yelp, TripAdvisor, Foursquare, etc. Many customers post reviews there, which works as word of mouth advertising. These review sites can either help or hurt you, especially if your business information is wrong or you get a bad review. Watch these sites, claim listing when you can, keep your information up to date, and monitor reviews and deal with any bad reviews professionally since your responses will be seen by everyone.

4. Website

Make sure you have a website that is designed to be attractive, shows off your menu, and has great content and is updated regularly. Have it optimised for SEO, and also ensure that it is optimised for use by mobile devices. Having a blog to share news and content is also a great idea.

5. Email

Even though social media is a popular way to reach customers, email is still the top way to reach them. Offer customers the option to sign up for newsletters so you can send them news and special offers and promotions.

6. Apps

Many restaurants are finding having a mobile specialised app that will let customers order food quickly and easily, or to even earn points to use towards free or discount items is a great way to provide their customers with a better experience and even get new customers. Using messaging apps and texting are also a great way to engage with customers and share news and offers.

Stand out from the crowd and aggressively grow your business with Aggressive Growth Marketing. The Growth Marketing Agency that provides Growth Hacking Marketing, Social Media, Guest Blogging, Email Marketing and growth focused Digital Marketing Agency services. Call to discuss your needs today.

About The Author

 
Kelly Bolton

Kelly is the founder and director of Aggressive Growth Marketing. Known for unprecedented levels of ambition, drive and client service, Kelly has fuelled AGM from the ground up and has taken it from a part-time start-up to one of the fastest rising stars among digital marketing firms in the UK. Currently, her team provides top-notch creativity, analytical thinking and data metrics for companies seeking next-level growth. Behind Kelly’s vibrant, friendly personality is a high-energy professional with deep familiarity in forecasting, budgeting and maintaining a results-driven path to success. Thinking outside the box, building innovative campaigns, and never losing focus are probably the most commonly-used descriptors you’ll hear when someone describes Kelly. Among her many core competencies, growth strategy development is by and large her biggest strength, as it encompasses a whole suite of skills that boost a client’s profile and revenue. These include around-the-clock competitor analysis, new media and technology strategies, monitoring target markets and keeping KPIs synchronized in order to stay a cut above the competition.

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