Growing your business is an important part of helping your business succeed. One major key to growing your business is marketing, so you can reach your customers and potential customers with what you want to them know. As with many things in this world, things change and trends come and go. This is also true for marketing. 2018 will soon be here, and when it comes to marketing your business for growth in the new year, you need to know a few things, like what to look out for in terms of trends and such, so you’re prepared and not caught unaware. Here are things you need to know.
Do the work and prepare yourself. Have a plan ready to go. Analyze data and identify trends so you know what opportunities you can take advantage of. Know your audience and what they’re wanting and where they’ll find it. Have your marketing message ready and personalized, and be ready to target your audience with relevant information. Be sure your marketing balances efficiency and effectiveness.
When developing your marketing plan for the new year, ask yourself a few important questions. Is your target market well-defined? This is one of the most important aspects of your marketing plan, so if your target market isn’t well-defined, try to narrow down who you’re targeting and your message, so you get better results than trying to target everyone. How are you measuring marketing success? Look at what metrics you’re using and how well they’re doing, or if you’re not measuring your marketing efforts, start doing so. Is your current plan delivering quality leads and revenue? Look at how well your plan is bringing in quality leads and see how you can better it. Is you current plan letting you be visible at the right times? If your plan isn’t letting the right people see you at the right time (when they need you), it’s time to change your plan so it will.
Digital marketing is a popular marketing trend that will continue to grow, and will see various trends in the coming year. There are some major ones to be aware of, including:
*Micro-moments. This is where customers expect brands to be ready and able to provided needed information at moment’s notice. Be ready to provide useful, quick, and one-touch access to information to your customers to build relationships.
*Visualization, in particular video and interactive visuals, will likely become more important than ever.
*Native ads will likely be able to provide you with the best visibility.
*Personalized and customer-centric content will grow in popular usage.
*Use of customers as a team of influencers will see a rise.
Aside from trends in digital marketing, there are other marketing trends to be aware of, such as:
*Live streaming (live video) becoming more widely used.
*Mobile video watching will rise and video watching on laptops and computers will drop.
*Growth hacking will become more popular as companies look for more atypical and unusual ways to reach their audiences where they are.
*Artificial intelligence may make an impact on marketing, as users may come to expect highly-customized content delivery that’s automated according to their personality and lifestyle.
*Chat bots will see an increase in their usage.
*Content marketing will need to broaden their strategy and formats.
*Internet of Things expands how we get content, with devices and technology like Siri and Alexa, and content needs to adapt for it.
*Brands need to put more transparency and authenticity into their content.
For more information and trends to be aware of, you can go here, here, here, here, here, and here.
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