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How Long Does It Take To Develop The Perfect App?

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Apps are a useful marketing tool for businesses and are also a great way to make a little money. There are many types of apps out there, from games to useful tools to just fun little things. If you’ve thought about making your own app, there are probably many things about it that you’ve wondered, including cost and just how long it would take you to develop an app. Well, just like cost can vary depending on just how involved of an app you’re looking to make, so too can the time to make one vary. So just how long would it take you develop that perfect app for Android or Apple iOS that you have in mind?

I’m sorry to say it’s not something that can be done overnight. The process involves many different aspects. Aside from the coding, there are also things like the product definition and design stages. In general, it can take around three to four months to successfully develop an app. In this case, “develop” means to engineer the app. It has nothing to do with the documenting and design of the app. That will take more time. And also, the three to four months is an ideal, average time. If you’re lucky, it could take less than that, or it can also take longer, up to six months or even years. Again, it all depends on how involved of an app you’re developing, as well as your budget and the team you put together to work with you on the project. You could easily develop a simple, throwaway app in a couple of weeks, but if you want a good, quality app, expect it take you a good few months.

You first need to get a team together to help you, and not just with the engineering and coding aspect. You need people to help you document and define the product you’re developing and help you design it before you can even start developing it. You will need a project manager to develop user stories for developers to follow. These will be things such as “As such and such type of user, I want (type of goal) so that (type of reason).” Also, you will want someone to handle quality assurance, to detect any bugs during the coding process. This design process can take a couple weeks to a couple of months, depending on your preferences for the development process, but having a team can help to streamline your development timeframe.

When it comes to coding and developing the app, you want to consider if you will be doing the back-end engineering and front end (the consumer part) engineering separately or at the same time. If you’re going to do them at the same time, it’d be preferable to have the team working on the back end to start first to give them a head start and get their endpoints firmed up before the front end team starts. The back end usually deals with things such as data storage, user management, server-side logic, data integration,  push, and versioning. The front end deals with things like front-end logic, caching, synchronization, wireframing, UI design, UI development, and UI polish.

There’s a lot that goes into developing an app and if you’re wanting a good, quality app, be prepared to put in a good amount of time. For more detailed information, you can check out this article and this article and take a look at a good infographic below:

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The Difference Between UI Design And UX Design

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To anyone who has any familiarity with web development and design, be it web pages or apps, they’ve probably heard the phrases “user interface” (also known as “UI”) design and “user experience” (also known as “UX”) design. But for many who aren’t very experienced in the area may not know exactly what they are and how they differ, since the two are somewhat similar and the phrases often get used interchangeably by those who don’t know better. So just what is the difference between UI design and UX design?

User experience (UX) design focuses mainly on enhancing the experience that a user has with a particular company, not only on the website but also with the company’s products and services. In terms of the website, this will include aspects such as content, the supported system, structure, and design. A user’s experience in this area will include the ease of use of the site and ways to improve the usability and the interaction between the product and end user.

User interface (UI) design refers to the ways in which a user and product interact with each other. In other words, UI design focuses on improving the look, feel, presentation, and interactivity of a product. In terms of web development and design, this would include the design for the site or app, how things are laid out, the content, how users can interact with the site, etc.

As said, UI and UX do have similarities, which often leads to confusion between the two. Both UI and UX have a primary goal of improving user/customer satisfaction. They both focus on the user’s interaction with a product or service. And they both can be applied to any product.

As much as they are similar, there are some big differences between the two:

🖥 UX designers will make the bigger designs, the main features for something, such as the steps needed to get a person to sign up for a newsletter. UI designers will fine-point the details of the design, refine the interactions and add touches to navigate the user to the end result. UX designers do much of the legwork to get the design started. They are involved in things such as competitor analysis; customer analysis; product structure/strategy; content development; wireframing; prototyping; testing/iteration; development planning; coordination with UI designers; coordination with developers; tracking goals and integration; and analysis and iteration.

 🖥 UI designers take all of that – a product’s development, research, content, and layout – and turn it into something that will be attractive and guiding to users and give them a responsive experience. UI designers deal with customer analysis; design research; handle branding and graphic development; develop user guides/storylines; deal with UI prototyping; work with interactivity and animation; make sure of adaptation to all device screen sizes, and deal with implementation with the developer.

So while there are some similarities between UI and UX, they really are two different things, with UX focusing on the development and improvement of quality interaction between a user and all areas of company and being responsible for research, testing, development, content and testing for quality results, and UI focusing on transferring a brand’s strength’s and visual assets to a product’s interface to improve a user’s experience and guiding a user through an interface with interactive elements across all platforms and sizes.

For more information, you can go here, here, and here.

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How Web Development Freelancers Should Price Themselves

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Freelancing can be a great way to make money, either as a full-time position or as a way to make some extra money on the side. However, trying to come up with the right price to charge people can be tricky.  You don’t want to undersell yourself. If you price yourself to cheap, you not only don’t make a profit but you can come off looking as if you don’t have much to offer or don’t put much effort into your work.  You also don’t want to have a price that seems to outrageously high for your services, especially if you’re just starting out. It can make you look cocky, and can also make you look inexperienced.

Let’s say you’re involved in freelance web development. How should you go about pricing yourselves so that you don’t undersell yourself and skills but also don’t have prices so high that people are turned off? How do you find the right price to charge?

One way is to charge by the time you work. You can charge an hourly price for the work you do, and that can work out fine for you, especially at the start. But you can also end up selling yourself short if you do a project that only takes a couple of hours but is worth more than what you end up being paid.

On the other hand, you can charge by the amount of work you put into the project. If you charge for a predefined scope of how much work you will have to do and put an emphasis on the end results, you can end up making much more than if you just charged for the amount of time you spend on it.

But still, the question remains of how much should you charge. If you are going to go the project-based route, be sure to not charge on a time estimate. Don’t estimate the time it will take and charge an hourly price with a few extra hours added on as padding. If you’re going to do that, you may as well just charge an hourly rate. However, be sure to not bid lower than the time it will take you. Also, don’t price yourself to match the market price. Don’t look at what other people are charging and price yourself accordingly.  Instead, make up a price based on each client and how well you like them (are they a knit picker, etc.), how much you think they’re willing to pay, and how much value you will be providing them. There really is no set price for this work.

There are many factors to consider when developing your price aside from the client. You will want to look at things such as various costs, time, profit, demand, loyalty, experience, and expertise.

Finding the right pricing strategy for you may take some time and some trial and error, but it’s all up to you and what you want to charge and how you want to charge. Also, if you’re just starting out, remember that as you become more experienced in the field, you can start charging more.

For more information on pricing strategies, you can check out this article, this article, and this article to help guide you in the right direction. Or you can use Hubspot’s intensive Freelance calculator!

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How To Harness The Power Of Influencer Marketing

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For many in the business world, including marketers, industry influencers have long been known to be important players that can help businesses grow. Even being seeing as an industry influencer can help someone’s business grow. Influencers are considered to be somewhat authoritative about and within an industry/niche and so have some power and reach in that area. Influencer marketing is great and powerful means for businesses to get themselves known. It’s great for increasing brand awareness and company exposure by social means. Many businesses and marketers know this but don’t know how to effectively harness the power of influencer marketing. So what is the best way to harness this power? Here are a few ideas to get you started:

1. Know the Influencer

When you reach out to an influencer to connect with them, be sure you know who you are targeting. Don’t just reach out to any influencer since you can end up targeting the wrong influencer-i.e., an influencer who is not in your industry/niche and whose subject area and background don’t reflect the purpose of your content. Research your prospective influencers and contact them through their preferred social channels.

2. Mention Them

If you share content on social media that could be useful to an influencer in some way, such as being helpful, inspiring or relevant to them and/or their audience, mention them in some way (such as tagging the post with their Twitter handle) that will get their attention. You could very well earn a reshare or retweet from them, especially if the content is about them.

3. Curated List

If you want a great way to create content that will be shared by influencers and thought leaders, then make a curated list and include their name on it.

4. Ask

Don’t be shy. Ask them to contribute to a guest post your blog. Not only will you get great content posted on your blog, but you will gain credibility for your blog. Also, they will likely the post on their own networks, which means you will be able to reach a whole new audience. One good way to increase the likelihood they will contribute is to limit the amount of work they will have to do, and one way to do that is to interview them.

5. Quote

Add expert commentary or quotes to your long-form content. It’s a great way to add credibility and inspiration to your content. Just be sure to link back to the original source and give the influencer a heads-up that you used it. Who knows, they may even share the post with their networks.

6. Do an “Ask Me Anything”

If you can get an influencer to spare 30 minutes of their time to do an “Ask Me Anything” segment on Twitter or Reddit or such, you can dramatically increase your audience and brand awareness. All you need is a willing and great influencer, a good hashtag, and a good promotional plan.

7. Testimonial

Try to get testimonials from an influencer. Share an early version of your content with them before you publish it and get a testimonial from them saying how good the content is. You can then add the testimonial to your landing page and promo assets and give the influencer a “lazy tweet” or something short and simple to share on their networks about it (and include a link to your landing page with it).

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How To Use Webmaster Tools More Effectively & Efficiently

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For those who have websites, using is a great way to not only keep track of different data aspects for your website but it can also be a great tool to use to monitor your SEO and see how things are working for it. Many people know how useful of a tool this is for managing websites, but not many know how to use it effectively and efficiently, often because they don’t know how to really use all it offers. In order to use it more effectively, you need to understand the different tools and how they can help you.

1. Sitemap

If you haven’t done it yet, create and add a sitemap to your Webmaster Tools account. It should’ve been one of the first things you did after adding your site’s URL. A sitemap will help Google to crawl your site and see all your pages and information. This will help when it comes to indexing your site and getting new content on your site discovered quickly.

2. Site Dashboard

This will give you a quick look at your site. You can see things such as crawl errors, search queries, and sitemap information.

3. Search Appearance

This uses your website to show you how it will appear in search results. Google will automatically add the most important and popular pages and site links which will appear in your search results. Site links help users to easily navigate your site, and you can remove any links you don’t want it to show.

4. Search Traffic

This useful tool shows you information about incoming links to your site, how they are linking to you (the anchor text) and information about search queries.

5. Google Index

This will let you see the index status of your site. The tool graphs the number of pages and URLs indexed by Google and will perform and analysis of the content keyword of your site and its significance and rank on the index in comparison.

6. Crawl Errors & Stats

Use this to see any errors that the Googlebot found as it crawled your site. Crawl stats will show you how much information has been downloaded from your site. Use “fetch as Googlebot” to get your site indexed faster.

7. Default Features

When you set your default features with Webmaster Tools you get the option to set the types of features you’d like for your site in terms of Geographic Targeting (you can determine the target preference of your country based on your target audience), domain preference, and which images show up in Google’s enhanced image search.

8. Analysis of Meta Descriptions & Title Tags

Google will provide a list of URLs with duplicate title tags of meta descriptions as well as those with too short or too long tags and descriptions. You can use this to fix any issues so Google can crawl your pages better.

9. Enhanced 404 Error Pages

This tool can let you create a custom 404 error page widget. You can use this instead of the unfriendly, default 404 error page and instead provide and enhanced version that will make it easier for visitors to find what they need on your site.

10. Top Search Queries

This will show the top queries for which your site or blog shows up in search results and the queries from which people reached your site, along with your ranking. With this, you will be able to determine the keywords used to rank your site. You can filter by type of search or country.

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