Keywords are a major component to effective SEO optimisation, and so researching keywords for the best search terms to use is a must for anyone trying to optimise their websites and blogs for SEO. It can be a somewhat difficult and time-consuming task to research keywords without some help, so here is a guide to some tools and techniques to use to help you with your research.
1. Brainstorm
One way to come up with keywords is to brainstorm them. For some odd reason, this is one of the most frequently overlooked ways to research keywords. You can brainstorm keywords the old-fashioned way with a pen and paper, or you can use a useful online tool called MindMeister. When you brainstorm, be sure you try to get all the sub-niche categories you can and be sure to eliminate any ideas that turn up that aren’t relevant to your focus niche.
2. Further Inspiration
Try to find inspiration for further “seed” keywords to go along with the basics you came up with in your brainstorm. You can try looking at product reviews on sales sites like Amazon. Another way is to use Google to search your keywords and see what comes up in their “related search” results. You can also look at different forums for your niche, and even look at Wikipedia for related content by searching your industry/niche within it. Try to develop some long-tail keywords, as well, to help with more specific keyword searches. The more specific your keywords, the more likely you are to get people who actually want your product. Ubersuggest and AffilioTools are good tools to help with coming up with long-tail keywords.
3. Competitors
Don’t be afraid to study your competition and borrow their ideas. Take a look at what keywords your competitors are using. Evaluate the title tags, meta descriptions, and page headers on the important pages on their websites. There are tools available that will help you take a peek at your competition in this way.
4. Filter
When you have a nice list of keywords, make sure you check them out and filter out the ones that are most popular since they will make it hard for you to rank high on the results list, what with everyone using it. Also, filter out ones that people really aren’t searching for – what’s the point in ranking high for that term if no one searching it?
5. Tools
There are a wide variety of tools available to help with keyword research. A couple of tools have already been mentioned above. Here are some others to consider.
One of the top tools to use is Google’s very own . can also help. It can show you the most popular keyword search used to find your site, and Google’s can show you which keywords you have a chance of getting ranked with. Other useful tools include:
🌟 Alexa for insight into keywords used to find your competitors’ websites
🌟 Spyfu to spy on your competition and see their best adwords keywords
🌟 to search a keyword to see if it’s gaining or losing popularity. You can also use it to see what’s “trending” on websites.
🌟 KeywordEye is not popular but is promising. It provides keywords in a visual manner, and you can choose popular and low-competition keywords based on color and size as they’re presented to you.
🌟 WordTracker has free and paid options and claims a database of over 330 million search terms. It’s good for finding related terms and getting ideas for what people are actually searching. You can also develop long-tail keywords with it.
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